BigBen Chicken — Bold Flavor, Big Energy
BigBen Chicken is a fast-food brand concept that brings bold flavor and big attitude to the fried chicken scene. The idea is to create a modern, energetic, and youthful identity that stands out from typical fried chicken visuals.
The branding combines strong typography, high-contrast colors, and playful layout compositions to express confidence and fun. The use of bright neon green paired with deep charcoal and white gives a striking yet approachable look, while handwritten doodles add a street-style touch that feels casual and relatable.
BigBen Chicken uses a bold and vibrant color palette to express its energetic and playful character. The mix of neon green, charcoal, and white creates a striking contrast that feels modern, loud, and appetizing. This combination helps the brand stand out across every touchpoint from packaging to digital. While keeping the overall look fresh, confident, and full of flavor.
BigBen Chicken uses strong, modern typography to reflect its bold and energetic personality. The main typeface features clean geometric shapes with a solid presence, perfect for headlines and logos that grab attention. Paired with a simpler sans-serif for body text, the combination creates a balance between loud character and easy readability, keeping the brand look confident, fun, and contemporary.
BigBen Chicken’s packaging is designed to capture attention and deliver the brand’s bold, playful spirit. Each piece combines strong typography, vibrant colors, and expressive doodles that reflect energy and fun. The design aims to make every order feel exciting not just a meal, but an experience that’s visually loud and full of attitude, perfectly matching BigBen’s flavorful identity.
This BigBen Chicken branding project is an experimental exploration focused on visual identity, tone, and character for a modern fast-food brand. It’s a personal creative study on how design can communicate energy, attitude, and flavor through color, type, and layout. Thank you for checking out this project, very element was made with passion and curiosity to push creative boundaries and bring bold ideas to life.
BigBen Chicken — Experimental Branding Project
© 2025 Iqbal Rafsanjani. All visuals created for creative exploration purpose only.
© 2025 Iqbal Rafsanjani. All visuals created for creative exploration purpose only.