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TVC Sambal Bakar Indonesia - Paris Olympic 2024
This motion graphic TVC was created for Sambal Bakar Indonesia’s 2nd anniversary campaign, themed #PestaHadiahSambak, which also served as a special support initiative for the Indonesian team at the 2024 Paris Olympic Games. The video was broadcasted on Vidio.com during the Olympic coverage period, aligning the brand’s celebratory moment with a spirit of national pride.
The project combines bold visuals, festive color tones, and dynamic animation to reflect the brand’s energy and excitement. All visual assets were designed using Adobe Illustrator and Photoshop, while animation and compositing were produced in Adobe After Effects. The result is a vibrant, high-energy motion piece that connects the brand’s milestone celebration with one of the biggest global sporting events of the year.
Public Information Display - Welcome Message SBI Cibubur
This motion graphic display was created for the re–grand opening of Sambal Bakar Indonesia Cibubur outlet, which had been temporarily closed due to a fire incident. The piece served as a welcome message video, played on the store’s TV display to greet customers and celebrate the reopening moment.
TVC - Makan Apa Hari Ini?
This TV commercial promotes Sambal Bakar Indonesia’s signature menu with a focus on authentic Indonesian taste and affordable price point. Highlighting dishes like Sambak Gurame, Bebek, and Telor Barendo, the motion direction emphasizes vibrant color, bold typography, and local food textures to evoke the warmth and richness of Indonesian sambal culture.
The campaign celebrates the spirit of all nusantara's cuisine “Semuanya Ada Di Sini”. This TVC was broadcasted on Vidio.com during national programming slots, aligning with the brand’s effort to expand awareness through digital and streaming platforms.
Public Information Display - Sambak Catering
This display content promotes Sambal Bakar Indonesia’s catering and nasi box service, designed for corporate events, gatherings, and bulk orders. The visual direction focuses on practicality and warmth showcasing complete meal packages, delivery benefits, and bulk-order discounts to highlight the convenience and value of ordering in volume.
Placed on in-store digital displays and social media assets, this piece communicates key selling points like free delivery, guaranteed taste, and affordable group menus, making it easy for customers to consider Sambak Catering as a go-to option for corporate and event needs.
Public Information Display - Dessert Sambak
This visual highlights Sambal Bakar Indonesia’s signature dessert lineup Es Teler, Es Pisang Ijo, and Es Cendol. Designed as an in-store digital display, it aims to refresh the visual mood after spicy main courses, inviting customers to complete their dining experience with something sweet and cooling.
The composition focuses on vibrant colors and appetizing textures that represent Indonesian freshness and authenticity. Each dessert is visually showcased to emphasize its unique character from the creamy layers of Pisang Ijo to the tropical mix of Es Teler.
Squeeze Frame - SBI x EMTEK (Premier League)
This commercial squeeze frame was created for Sambal Bakar Indonesia’s collaboration with EMTEK Group, aired during the Premier League broadcast on Vidio.com. The main idea was to associate Sambak’s energetic and bold identity with the excitement of football fandom, blending national culinary pride with one of the world’s most-watched sporting events.
The layout design keeps a clean structure around the live match broadcast area, while maintaining strong brand visibility through the use of Sambak’s signature red tone, product visuals, and tagline #SambakinAjaYangPasti. This approach ensures high recall without disrupting the viewing experience.
All assets were developed in Adobe Illustrator and Photoshop, with motion and compositing finalized in After Effects, optimized for digital broadcast formats under EMTEK’s network standard.
Meta Ads - #PastiPasNov
Meta Ads - Paket Nyambak
This social media ad series was developed for Sambal Bakar Indonesia’s November campaign, titled #PastiPasNov. The visual approach uses a chat-style layout to create a familiar, conversational tone designed to attract younger audiences on Meta platforms (Instagram & Facebook) through casual and relatable messaging.
The main goal of this ad was to highlight limited-time discounts and promo bundles, making it easy for audiences to engage and convert directly from social media. The pop-art inspired background and animated text bubbles give a playful, dynamic feel that matches Sambak’s cheerful brand voice.
Produced using Adobe Illustrator, Photoshop, and After Effects, this campaign was optimized for vertical format (9:16) to ensure clarity and engagement across Meta’s ad placements.
This digital ad series was inspired by the nostalgic world of 8-bit games, reimagined for Sambal Bakar Indonesia’s “Paket Nyambak” campaign. Using pixel art visuals and a retro color palette, this creative direction brings a playful, nostalgic tone that grabs attention while keeping the brand’s bold and spicy identity intact.
The copywriting “Mau Makan Apa Hari Ini?” serves as a direct engagement hook, inviting users to explore Sambak’s affordable combo meal a simple yet effective conversion tactic for Meta platforms. The layout was designed with pixel-inspired transitions and type treatments, balancing between retro aesthetics and modern food photography.
Produced using Adobe Illustrator, Photoshop, and After Effects, this campaign was optimized for vertical format (9:16) to ensure clarity and engagement across Meta’s ad placements.
Eid Mubarak Festive Motion
A minimalist line-art motion graphic created to celebrate Eid Mubarak 1445 H for Sambal Bakar Indonesia’s festive greeting campaign.
The animation uses trim path techniques to reveal mosque outlines and people illustrations dynamically, creating a warm and elegant greeting tone.
This piece combines soft beige textures and simple red linework to reflect the brand’s signature colors while maintaining a calm and respectful atmosphere suitable for the Eid celebration. Designed for digital platforms, the motion emphasizes clean movement, subtle typography, and festive harmony.
Portfolio’s still cooking, but good things take time! 🍳
Let’s connect or collaborate while you’re here!
iqbalrafsa@gmail.com | Instagram @iqbalrafsa | linkedin.com/in/iqbalrafsa
Let’s connect or collaborate while you’re here!
iqbalrafsa@gmail.com | Instagram @iqbalrafsa | linkedin.com/in/iqbalrafsa
